Excelsior Correspondent
JAMMU, Jan 28: Signifying the growing importance of mobile photography globally, OPPO Mobiles, a leading global technology brand, is targeting for a year of rising in India by emphasizing its continuous focus on mobile photography via “OPPO Camera Phone”, and launching the “Selfie Expert” F1 priced at Rs 15,990.
The F1 Plus, a high spec variant of the F1 with even more sophisticated camera functions, will be available at Rs 26,990 later in April. Also, OPPO will further expand its offline channels and is targeting 35,000 sales outlets and 180 official service centers to achieve radical development in India in 2016.
As of late 2015, the OPPO brand has been registered in 140 countries and is operating in over 20 markets worldwide. In 2015, OPPO has sold around 50 million smart phones globally, up 67% year on year, with over 3,000 researchers involved in developing innovative technologies as well as high quality and iconic products.
Nowadays, smart phones are taking over as personal cameras which makes camera as the most important factor for smart phone buyers in the future. For OPPO, it has constantly focusing on mobile photography.
To capture amazing selfies, OPPO invented world’s first rotating camera on its N series, namely the N1 and the N3. OPPO also created the first Ultra HD feature capable of shooting 50MP photos in 2014 and later the first Screen Flash feature in early 2015.
As a first step, OPPO has already announced that it would release the camera-focused F series early this year. “By officially announcing our emphasis on ‘Camera Phone’, OPPO reiterates the focus on mobile camera technology”, Sky Li, OPPO Global VP, MD of International Mobile Business and president of OPPO India, said.
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