Excelsior Correspondent
JAMMU, Aug 22: Oxemberg, the brand, known to be associated with high-profile celebrities, has decided to deviate from their aura this time around, to create an imagery of their own. It has chosen international models to showcase their new festive collection, which promises to keep the vibe young and fresh.
For those looking for fresh and quality fashion, Oxemberg offers a quintessential collection, widely available across the country. The contemporary line for men includes formals, semi-formals and casuals of exceptional quality that are truly stylish and sleek.
The campaign was made to look youthful and dynamic, exuding an international appeal. This new and bold makeover of Oxemberg promises a prompt brand connect with the target audience and a better recall value because of its relativity.
On the occasion of launching this campaign, Siyaram’s Chairman and Managing Director, Ramesh Poddar stated, “Nowadays the TG we cater to is very proactive and never hesitates to take a new and bolder step to achieve success; so does Oxemberg! The new, young look of Oxemberg will help the brand to grow more and to target the core consumers that make up our TG.”
Gaurav Poddar, Executive Director, Siyaram Silk Mills Ltd. commented, “Our current campaign talks about people who are never afraid to voice their ideas & are confident enough to take the next step towards success. Oxemberg as a brand has always been a beacon to them, always leading the way ahead by being innovative and experimental. I am very excited about this campaign and happy that people are liking it.”
Follow our WhatsApp channel
