KOLKATA, Mar 24: Panasonic Life Solutions India on Monday introduced its 2025 line-up of air conditioners in East India.
Panasonic’s new range of Residential Air Conditioners (RAC) have been designed to redefine smart living and withstand high ambient temperatures up to 55 C (55 Degrees Celsius) during peak summers, according to a media statement here on Monday.
The 2025 range of Air Conditioners can be controlled from Panasonic’s IoT-enabled connected living platform – Miraie app and it offers a unique sleep profile feature helping consumers adjust room temperature automatically ensuring peaceful sleep.
Abhishek Verma, Business Head, Air Conditioners Group, PMIN, PLSIND, said, “India’s AC penetration currently stands at 7-8% and the market is expected to grow by CAGR* 16.5% in (2023-2029). Panasonic AC’s have registered a high growth of approx. 45% in the April -March 2025 more than the industry average, and Kolkata continues to remain a strong contributor to this. Eastern India contributes nearly 19% to our current (Calendar Year- CY’24) AC market share and Kolkata is an important region for us. Backed by a strong demand for smart, energy-efficient, inverter ACs and we expect to grow by 30% in East India this season (CY’25).”
“To keep up with growing demand and basis our consumer insights to make our customer’s lives’ more convenient and comfortable, we have strengthened our AC line-up with 61 new RACs models which is among the widest range of Smart RACs across industry. The smart range of RACs feature technologies such as Matter, Miraie, Artificial Intelligence (AI), nanoe air purification technologies, one touch service, 7-in-1 convertible, superior airflow efficiency along with Ecotough outdoor unit to name a few. Also, in the 2025 line-up, we have now integrated Matter in our 3-star inverter RACs powered by Miraie platform to redefine consumer’s smart home experience. This not only adds convenience but also enhances the total cost of ownership for our customers,” Verma further added.
The launch of the new range of air conditioners will be supported by a 360-degree marketing campaign which includes a new TVC.
(UNI)
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