Excelsior Correspondent
SRINAGAR, June 7: With an aim to sensitize journalists about various Central Government schemes meant for the welfare of common citizens, Press Information Bureau (PIB) Srinagar organised a one-day media workshop at Dak Bungalow Baramulla today.
Titled “Vartalap”, the workshop is part of the Ministry of Information and Broadcasting’s media outreach strategy and is conceptualized to act as a bridge between the masses and the Government by empowering journalists and making them aware about their responsibilities towards society.
Deputy Commissioner Baramulla, Dr Syed Sehrish Asghar was the chief guest for the programme. Additional Director General (ADG) PIB Srinagar, Rajinder Chaudhry delivered the keynote address and interacted with the journalists on various issues concerning media.
The proceedings of the workshop were conducted by Deputy Director PIB Srinagar, Ghulam Abbas.
More than 40 journalists from Baramulla and adjacent areas attended the workshop.
Speaking on the occasion, Dr Sehrish said that media is the fourth pillar of democracy and no progress can be achieved until the message of development reaches the people. Dr Sehrish also gave a patient hearing to the grievances of the journalists working in the district and assured them of all possible help from the administration in mitigating them.
ADG PIB, Chaudhry gave a detailed presentation on the occasion about the working of PIB and other allied media units of the Ministry of Information and Broadcasting.
In his inaugural address, Abbas highlighted the role that media can play in propagating messages of development and social progress. He said that besides acting as a voice for the voiceless, journalists should cooperate with government in taking the message of development to the citizens.
He said that there are a large number of schemes launched by the Government for all segments of the population but they are of no use if people do not know about them. He said that the role of the media is to take this information to the people so that the schemes do not go unnoticed and people remain bereft of their benefits.
The workshop also consisted of a series of lectures given by various experts including Gul Sayed, Chief Canning Officer, Department of Horticulture, Dr Ruheela Hassan, Professor, Islamic University of Science and Technology Awantipora and Parvez Majeed Lone, Assistant Professor Media Studies, Amar Singh College.
The lectures were followed by interactive sessions in which participants put forward their comments and observations with the experts.
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