NEW DELHI: POCO, which was spun off from Xioami as a separate entity, is focussing on strengthening various parts of its business, including R&D and testing, as it gears up to tap into the “pent-up demand” for smartphones after the lockdown ends.
POCO, which had launched ‘X2’ in February, captured a spot among the top five brands in the Rs 15,000-20,000 price segment during January-March quarter.
“We are happy with the progress we have made in a short span of time. The initial numbers are strong. We had to halt sales because of the lockdown, we will abide by the laws, and once the lockdown ends, we will be back in full force,” POCO India General Manager C Manmohan said.
He added that the company is focussed on preparing its team and strengthening operations, including areas like research and development (R&D) and testing.
“We anticipate a pent up demand after the lockdown ends. After grocery, smartphones are an important item that people require, whether it is for work, study or entertainment,” he said adding that the supply is expected to also ramp up in phases after lockdown gets lifted across various parts of the country. (AGENCIES)
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