Excelsior Correspondent
NEW DELHI, June 14: Public Relations Society (PRS) Delhi hosted a talk on the topic ‘Effective Communication in Digital Age’ at Tagore Chamber, SCOPE Complex, New Delhi.
During the event, Richa Jain Kalra, who was a lead anchor at NDTV for more than 15 years, spoke extensively on the topic. “Unless we change the way in which we communicate, we will not be effective communicators, she said adding “We should not tell the audience but connect with them. Sending press releases once in a while does not help; but a constant engagement with the stakeholders will.”
While speaking about authenticity in communication, she said, “It’s something that resonates with the young audience and today’s digital consumers. Today’s generation is not interested in actors and celebrities but real heroes.” She put emphasis on purpose driven communication for higher impact. She said purpose always gives us rewards.
Encouraging the students and PR professionals to be innovative in their communication, she said, creativity and innovation would certainly bring laurels to an individual and an organization. Offering insights into certain new patterns of consumption amongst the young audience, she said, “As we are going digital, the pattern of our consumption is changing and now videos are the most sought-after form of communication.
Around 70 students from premier media colleges such as IIMC, JIMS, AAFT, KMC & Amity University attended the program. The event saw huge participation of PR professionals from various PSUs, advertising & marketing firms, and academicians.
S S Rao, Chairman, PRS Delhi gave the opening remarks while Vice Chairman Dr Sarvesh Tiwari introduced the speaker to the audience.
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