Puri Oil Mills seeks PLI support, export push in Budget

Excelsior Correspondent

JAMMU, Jan 30: Puri Oil Mills (POM), one of the leading mustard oil manufacturers today urged the Government to support the sector through Production-Linked Incentives (PLI), establishment of a development board and resolution of export barriers ahead of the upcoming Union Budget.
In a press statement issued, the company’s Managing Director Vivek Puri, promoter of P Mark Mustard Oil emphasized that mustard oil, a significant component of India’s MSME sector, holds substantial potential for expansion to meet growing domestic and international demand.
He said, “Mustard oil is a part of the food processing industry and Government support through production-linked incentives is crucial for enhancing domestic manufacturing capabilities and improving exports.”
Another key recommendation by the POM was the establishment of a ‘Mustard Oil Development Board’, similar to the Malaysian Palm Oil Promotion Council (MPOPC), to promote Indian mustard oil globally as a healthy and sustainable choice.
“The proposed board would focus on promoting mustard seed cultivation and encouraging research in value-added products,” he said.
Puri also sought declaration of an International Year of Mustard Oil, measures against adulteration and focus on mustard seed cultivation.
Notably, mustard has 40% oil content, which is significantly higher than other oilseeds.
Established in 1933, Puri Oil Mills Limited operates three manufacturing plants in Punjab, Himachal Pradesh, and Haryana, producing P Mark mustard oil in Indian markets.