NEW DELHI: After crossing the 100 million milestone, Rahat Fateh Ali Khan’s “Zaroori Tha” has broken all barriers and crossed 200 million views on YouTube/VEVO, the first original non-film music video to do so, officials at Universal Music group said.
Terming it ‘truly a momentous achievement’, the officer said, “This is the first original non-film music video to hit 200 million views.”
Ever since it released in June 2014, the single, which is a love ballad from the album ‘Back 2 Love’, has gained attention with the video starring the then- real life couple and ex-Bigg Boss contestants Gauahar Khan and Kushal Tandon.
Directed by Rahul Sud, the video has been shot in the picturesque city of Dubai. The two protagonists beautifully tell the tale of a heart wrenching love story that brought out the true meaning of the song’s lyrics.
Officials at the Universal Music Group said in a territory dominated by Bollywood films and music videos, it is an outstanding achievement that a non-film music video has received such admiration from viewers across the globe and Universal Music has sustained the popularity ever since it’s release three years ago making it the first of its kind. (AGENCIES)
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