Excelsior Correspondent
JAMMU, Apr 22: Raymond Limited today launched of its economy brand “Makers” in the Jammu markets.
While speaking, officials of Raymond Limited informed that the launch of “Makers” marks their foray into retailing poly viscose fabrics. One of the many highlights of “Makers” is the fashion and style guide provided along with the fabrics in an effort to bring fashion to everyday dressing, they said.
Makers is the first brand to introduce such an advisory in the economy clothing segment, this feature of the brand and the quality assurances form Raymond has resulted in “Makers” receiving an overwhelming response in eastern markets, they added.
They further stated that “Makers” aims to address the need of populace with its wide range of fabrics’ colours, matching options and appropriate pricing.
This range of well-matched shirting and trouser fabrics under the makers label comes as a kit, along with a style card through which Raymond’s expert stylish and designers guide helps customers to stitch the fabrics fashionably, they maintained.
In addition to this style card, the kit also comprises a guide to choose the right cuts and branded accessories of buttons and labels, to go with the shirts and trousers. Called a Combo pack, this kit is a great boon to style conscious in the economy segment as it provides the customer the right match of shirting and trouser fabrics, with of course the style and accessory advisory, all in an attractive package. These pre-matches ready-to-stitch combo packs will be available at prices starting Rs 499.
The poly viscose range of “Makers” is priced between Rs 250 and Rs 390 while shirting range starts from Rs 129.
Follow our WhatsApp channel