Excelsior Correspondent
BENGALURU, Jan 6: Reliance Consumer Products Limited (RCPL) today announced the launch of an energy boosting and re-hydrating beverage ‘RasKik Gluco Energy’ designed for hardworking Indians.
Packed with the goodness of electrolytes, glucose and real lemon juice this refreshing drink is available at Rs. 10 per single-serve.
With the introduction of ‘RasKikGluco Energy’, RCPL is making a category defining entry into the re-hydration segment, transforming the way India stays refreshed and is also positioning itself as a ‘total beverage and consumer products company’ dedicated to creating consumer-focused products that resonate with the everyday needs of the Indian consumer.
“Committed to offering products that combine global standards with deep local insight RasKik is now uniquely positioned to provide a variety of accessible and great quality fruit-based drinks, juices and functional beverages. RasKik currently offers Mango, Apple, Mixed Fruit, Coconut Water and Nimbu Pani variants and will expand the portfolio inspired by Indian regional fruit variety and taste preferences,” said Ketan Mody, Chief Operating Officer, Reliance Consumer Products Limited.
“As we expand our portfolio in our journey to become a ‘total beverage and consumer products company’ and include a diverse range of offerings, Gluco Energy represents our deep understanding of the Indian consumer’s needs and our commitment to be an integral part of their daily lives and every moment,” he further added.
Ketan also said that ‘RasKikGluco Energy’ provides an immediate energy boost, ensuring one stays active and refreshed and it keeps one at peak energy, staying hydrated.
“RasKikGluco Energy will also be made available soon in a home consumption pack of 750 ml,” he maintained.
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