Excelsior Correspondent
JAMMU, Jan 27: Radisson Hotel Group (RHG) today announced its partnership with Simon & Schuster India, one of the world’s leading publishing houses.
This collaboration will position The Group’s hotels as a destination for intellectual and cultural pursuits, offering guests exclusive literary experiences across its properties in South Asia.
Together, the partnership aims to inspire travellers by blending quality accommodations with the timeless appeal of literature and creativity.
Speaking on the occasion, Nikhil Sharma, MD, Radisson Hotel Group South Asia said, “At Radisson Hotel Group, we recognize that literature has always been a trusted companion for travellers, offering inspiration, reflection, and connection on every journey. Building on this timeless bond, our collaboration with Simon & Schuster India introduces Literary Escapes-an initiative that re-imagines the traveller’s relationship with books. By combining our exceptional destinations with thoughtfully curated literary experiences, we aim to transform every stay into an immersive journey of creativity, relaxation, and discovery. This partnership reflects our commitment to enhancing guest experiences, offering moments of rejuvenation and intellectual engagement that go beyond traditional hospitality.”
Polly Osborn, Publishing Strategy & Communications Director, Simon & Schuster UK said, “It is a huge credit to Radisson Hotel Group and Simon & Schuster India that Literary Escapes is being launched. It speaks to the importance of understanding that the world of books is a world of reading experiences, an opportunity for connection, empathy and escape. We are incredibly proud to be supporting a partnership which will see many more readers enjoying Simon & Schuster books in inspiring surroundings.”
The partnership creates valuable opportunities for both brands to amplify their visibility and engage with a broader, more diverse audience.
Radisson Hotel Group will strengthen its connection with a growing demographic of experiential travellers, while Simon & Schuster will be able to tap a diverse pool of travellers eager to explore their portfolio of authors and books.
By combining their global influence and audience bases, the two brands aim to deliver meaningful, culturally enriching moments through storytelling and immersive cultural moments tailored for modern travellers.
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