NEW DELHI, Mar 18: Online travel portal Goibibo on Tuesday said it has partnered with young Indian and prominent cricketer Rishabh Pant who has appeared in a campaign along with cricket legend Sunil Gavaskar.
Staying true to its identity of launching youth-centric campaigns that resonate across generations, Goibibo has launched its latest campaign featuring Indian Cricket Legend Sunil Gavaskar along with Rishabh Pant. The campaign adds a fun spin on Sunil Gavaskar’s phrase, ‘Stupid, Stupid, Stupid’ during commentary, to guide customers for their travel and stay plans, Goibibo said in a release.
Raj Rishi Singh, Chief Marketing Officer at Goibibo, said, “Renowned for his spontaneous style of play, playful attitude, and vibrant personality, Rishabh Pant is the ideal choice to represent Goibibo-bringing the same energy and enthusiasm to travel that he does to cricket. The chemistry between Rishabh Pant and Sunil Gavaskar is bound to captivate audiences of all ages, crafting a memorable experience for both cricket fans and avid travellers alike.”
Speaking about the campaign, Rishabh Pant said, “I am pleased to partner with Goibibo, a brand I resonate with as youthful and dynamic. It was extremely exciting to work with Sunil Sir for this campaign. I am pleasantly surprised by how well Goibibo has turned this conversation into a playful take on travel plans.”
Sunil Gavaskar added, “I have always believed players have every right to comeback at comments about them. I myself did so several times during my playing career. So, I see the funny side of the concept and I don’t mind fun being poked back at me.”
(UNI)
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