Ryots launch co to market produce, inputs below market price

MYSURU, Mar 3: Farmers have launched a start-up company to market their produce and provide agricultural inputs,including seeds and fertilizer, at less than market price.   The Raitha Mitra Farmers Producer Company Ltd took eight months in the making and has 1,000 members from across the State.   Inspired by a similar endeavour of turmeric producers in Erode in Tamil Nadu and coconut cultivators in Kerala, the company was inaugurated by Suttur Seer Shivaratri Deshikendra Swami here  yesterday.
The membership is open only to genuine land-holding farmers. Membership is restricted to one representative from each farmer  family.
Besides providing agricultural implements at lower price, the company intends extend to loan at nominal interest, create warehouse facilities so that farmers can hold on to their produce instead of engaging in distress sale when the market slumps, said Kurubur Shanthakumar, Chairman of the company. (UNI)