Excelsior Correspondent
JAMMU, Oct 25: By surpassing all other competitors available in the market, Saffola Oats has emerged as the Number 1 Oats brand in India.
According to the Kantar Household Panel Data, Saffola Oats now commands an impressive 43% share of the market in value terms, surpassing all competitors. The data also underscores that 1 out of every 11 households in the country actively includes oats into their daily consumption.
Since its inception in 2011, the brand has crafted a legacy of trust, consumer understanding and innovation to meet the diverse taste preferences of the Indian consumer and offer “better for you” food products.
Commenting on the development, Saugata Gupta, MD and CEO, Marico Limited, said, “We are proud to have achieved this significant milestone and emerge as leader in the oats category. It’s a testament to our dedication to excellence, innovation and consumer satisfaction. Indians are uncompromising when it comes to taste. With this basic learning, we set out to Indianise oats by addressing the quintessential Indian taste preferences, while seamlessly integrating the health benefits that it offers. Our journey continues, fuelled by the trust of our customers and our commitment to provide ‘better for you’ products.”
Saffola Oats offers a super-creamy texture as it is made from specially sourced soft & 100% natural wholegrain oats.
The oats are a powerhouse of nutrients, offering Protein, Iron, and fiber, ensuring long-lasting energy for your day. Its savoury variant, Saffola Masala Oats, offers a wide array of flavours, including Classic Masala, Peppy Tomato, Veggie Twist, Masala Coriander and Curry Pepper.
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