For whatever reasons, any commercial undertaking in business, especially in services sector must register operational profits, the alternative is either its privatization or winding it up lock stock and barrel. The mindset of most of those engaged in such undertakings that in the event of incurring losses, the Government would, as a policy matter, salvage the enterprise and spoon-feed it with the hard public money, must change , sooner than better. In this context why should Jammu Kashmir Tourism Development Corporation (JKTDC) continue to incur losses despite having valuable properties and assets – Hotels , Guest Houses, Huts, Tourist Bungalows, Restaurants, Bars and the like and also equipped with necessary inventory , fixtures, fittings, equipment etc required by it as also the requisite support from the Government . It is directly related to the Tourism industry, the main industry and the backbone of the UT economy thus having tremendous scope of increasing its annual turnover and thus earn profits provided there were sincere , honest and hard efforts put in by those managing the Corporation from top to bottom levels.
We appreciate that the Chief Secretary has taken note of the slew of improvements and reforms needed to be made in the functioning of the Corporation and suggested measures to put the Corporation on the competitive canvas by responding to the requirements in respect of maintenance of its assets, updating of its official website on continuous basis, completion of ongoing all projects, proper book keeping and automated accounting system , going in for attractive booking options to tourists and tour agents and the like. It was emphasised to follow the rule of ”No asset incomplete”, ”No asset underutilized” to which could be added – no under-performance or poor performance to be put up with. When the Corporation grows, those associated with it too shall grow and progress.
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