Excelsior Correspondent
NEW DELHI, Sept 26: Japanese consumer electric brand Sansui is re-entering the Indian market in partnership with Jaina Group, which introduced its Sansui range of products including smart TVs, washing machines, audio devices, air conditioners, refrigerators and small kitchen appliances.
Jaina Group, a Delhi-headquartered group, has a 24-year license agreement with Sansui. The Sansui range of products would be available online with channel partner Flipkart, and Jaina Group also has plans to make its range of products available at over 6,000 retail stores. Besides, the company is in talks to open exclusive Sansui brand retail stores.
Sansui has collaborated with major players including leading global internet entertainment service providers Netflix and Dolby as well as technology partners Google and MediaTek, to ensure smart and enhanced TV viewing experience in its latest range.
“Jaina Group, which also makes cell phones under Karbonn brand, would invest Rs 500 crore to set up a manufacturing unit in Gurgaon, Haryana and another Rs 500 crore in R&D and other related investments.The group plans to invest Rs 1,000 crore in Indian operations in the next three years and is eyeing a turnover of Rs 3,500 crore for Sansui brand in India by 2021-22,” Jaina Group Managing Director Pradeep Jain said.
The company plans to make India a manufacturing hub for Sansui brand products and would export to other geographies, including the neighbouring South East Asian markets, he said, adding, the production would start from June next year with LED panels, while production of cooling products such as air conditioners and refrigerator would also start by the next festive season.
Spread over 30 acres, the new plant would directly employ around 4,000 people, once it reaches its full capacity. It would have lines for manufacturing TV panels, washing machines, refrigerators and air conditioners. “The new facility will serve as a key manufacturing hub for Sansui in South East Asia,” Jain added.
Sansui Executive Lim Jew Tim, Head, Global Licensing said, “Sansui is a globally recognized brand name with more than 8 decades of operations in consumer electronics”. He said that India is a key growth market for Sansui and our partnership with the reputed Jaina group reiterates our intention to market our products across the country.
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