Excelsior Correspondent
JAMMU, Nov 30: Shemaroo Entertainment Limited has joined hands with Videocon d2h to launch a 24 hours ad free devotional channel “d2h Darshan”.
According to a press release, the channel plans to offer a wide variety of religeous and religion related content such as temple tourism, jaaps, mantras, kathas, popular bhajans, holy books etc. ‘d2h Darshan’ can be subscribed at Rs 30 per month from tomorrow and will be available for Videocon d2h consumers on channel number 481.
‘d2h Darshan’ will also attempt to explain the meaning and significance of important elements extracted from the Vedas and other scriptures. The videos programmed on each day of the week will be as per the special significance of that day devoted to a deity. For example Monday is devoted to Shiva, Tuesday for Ganesha, and so on. The channel also plans to offer customized content around important festivals and various events based on the religious calendar. Shemaroo will draw from its bank of more than 2000 hours of devotional content to specially create this unique service.
Director, Shemaroo Entertainment Limited, Hiren Gada said, “Inspite of religion being the way of life in India, there is not enough variety of devotional content available on the television platforms. With the launch of a premium service like ‘d2h Darshan’ on Videocon d2h, consumers will have access to an array of content. We plan to feature temple documentaries which are almost like a ‘virtual darshan tour’ of some of the most popular shrines across the country”.
Executive Chairman, Videocon d2h, Saurabh Dhoot said, “We believe in enriching lives of our valued consumers by providing them varied choice for their entertainment. ‘d2h Darshan’ is a powerful service which is targeted to a whole segment of viewers who sought these channels as part of their faith and a desire to lead a spiritual lifestyle”.
Anil Khera, CEO Videocon d2h said “Every new channel added on our platform is a valuable addition to our customers. We have continuously experimented with diverse content and worked on ideas based on the consumer’s feedback. ‘d2h Darshan’ is a perfect platform for them to connect with culture and religion that is their own and which they follow”.
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