Kolkata, Mar 8:
Spice Money, India’s leading rural fintech, has brought in an initiative to celebrate and salute the spirit of women entrepreneurship in rural India.
This Women’s Day, the company has announced gift of education for the women within the family of its 1 Million plus strong merchant community (Spice Money Adhikaris).
It is a kamaal ka mauka for the Adhikaris to provide essential financial and digital literacy training to their wives and impart online education to their daughters, free of cost for a period of one year.
Alongside this, the company has also launched its new brand film celebrating women merchants / nanopreneurs in rural India. As a leading rural fintech player with nationwide presence, the empowerment of women and female children of the Adhikaris is in sync with the company’s vision of holistic development of the Adhikari network.
This Women’s day, Spice Money celebrates women nanopreneurs who have risen above the odds and have set upon a journey of achieving financial self-dependence and creating positive social impact, through its brand film.
The film opens at a village, where a traveler needs to withdraw cash. He looks for an ATM, and people point him out to Bhanu’s shop. Upon reaching the shop, the unsuspecting traveler finds out that Bhanu, the protagonist, is a woman.
This essentially breaks the stereotyping of only men being the breadwinners, especially in rural India. She works as a Spice Money Nari Adhikari and provides financial services to people in her community. She embodies the modern, aspirational, financially independent Indian woman budding in every corner of rural India.
This inspiring film also salutes
the spirit of other women who have taken charge of their lives and finances while bringing financial services to their communities.
(UNI)
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