NEW DELHI, July 14:
Apparels based on your favourite television series will soon be passe with the recent launch of a new range of T-shirts that change colour and pattern as you move out from indoors into the sunlight.
A brainchild of indigenous apparel brand ‘Girggit,’ the unique collection of men’s t-shirts, “change their designs and colours with exposure to sunlight.”
“The same T-shirt looks different in design and colours when the person shifts from indoor to the outdoor environment and vice versa. It almost seems magical,” the brand says.
One of the T-shirts, for instance, has a sketch of a girl lazing around besides a boy playing with a joystick on a white background. The illustration is topped with the text, “Your Tee Has No Colour.”
However, as soon as it is exposed to light, the sketch becomes colourful and another text, “What Say Now?” pops up below the drawing. According to the brand the idea behind bringing out this range is to cater to the section of customers that is looking to is to “wear something out of the box.”
In an added advantage of this one-of-a-kind venture that blends quirk and fashion, a single T-shirt from the collection serves as two t-shirts, says Himanshu Thakur who has founded the start-up.
“As the design and colours of the T-shirt change with the change in location, a consumer pays for one but buys two different products in the real sense. It is a new concept and people are loving it,” he says.
The collection which is currently limited to men’s wear only, has been designed by the brand’s “ingenious team of young fashion designers.”
“The fit and pattern of these t-shirts are snazzy as well as comfortable and are priced very reasonably,” the brand says.
Available in all the conventional sizes of Extra Small (XS), Small (S), Medium (M) and Large (L), they are made from “super fine-combed cotton (170 GSM with 24 counts)” and can be purchased from any e-commerce portal at an affordable price range of Rs 855 to Rs 1155. (PTI)
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