Excelsior Correspondent
JAMMU, June 7: Tanishq, India’s leading jewellery brand, has introduced its revamped “Gold Exchange Policy” to cater to the customers’ evolving needs amidst volatile gold prices.
A press statement said that the policy allows customers to upgrade their old gold with newer designs offered by Tanishq, providing them with the best value for their gold.
This announcement coincides with Tanishq’s celebration of exchanging 100,000 kg of gold, a testament to the trust and loyalty of 2 million customers who have chosen Tanishq for their jewellery transformations.
The Gold Exchange Program by Tanishq offers a sweeter and irresistible exchange offer, providing 100%* value on old gold of 20KT and above. This program embodies trust, transparency, and unparalleled value for customers in today’s dynamic market.
It not only addresses customers’ needs amidst rising gold prices but also celebrates their trust and confidence in Tanishq. The brand welcomes customers across the country to join its growing community of satisfied patrons who have selected Tanishq as their preferred destination for jewellery exchanges.
Tanishq’s Gold Exchange Policy is applicable across all Tanishq stores and comes at a time when people are planning gold purchases for weddings and other special occasions.
Whether customers are seeking bridal jewellery, the best value for their money, the latest fashion trends, or exquisite craftsmanship, Tanishq’s Gold Exchange Program caters to all, transcending boundaries and embracing women from all walks of life.
Ajoy Chawla, CEO of the Jewellery Division at Titan Company Limited, expressed his delight on the celebration, stating that the exchange of 100 tonnes of gold by 2 million Indians nationwide reflects the trust and loyalty bestowed upon Tanishq.
He emphasized that the exchange benefits customers by providing value in today’s high-priced market and reduces gold imports, which is beneficial for the country. Additionally, recycling gold is environmentally friendly. Tanishq invites everyone to participate in the celebrations and upcycle their old jewellery.
Furthermore, Tanishq offers an exchange offer for old gold purchased from any jeweller, ensuring flexibility and convenience for customers. This offer is valid at all Tanishq stores and covers a wide range of jewellery types, including Gold Plain, Glass Kundan, Kundan Polki, Open Polki, PJWS, Colour Stone, and more.
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