Excelsior Correspondent
JAMMU, Apr 21: Committed to elevating the ownership experience, Ford India extended its sales and service reach in Jammu and Kashmir region with the inauguration of Tawi Ford in Jammu.
Led by Ashiq Wani, dealer principal, Tawi Ford will be located at Bachiter complex, Channi Himmat, NH1-Bypass in Jammu and support customers on Sales, Service, and Spares (3S).
Built following the Ford guidelines, the new dealership is spread over 19,100 square feet with service facility being fully equipped with 16 service bays to deliver a differentiated after sales experience.
Inaugurating the new facility, Anurag Mehrotra, executive director, Marketing, Sales, and Service, Ford India said, “With our world-class product portfolio and surprisingly affordable service, we are committed to delivering a differentiated experience to our customers in Jammu. We are very excited that with a partner like Tawi Ford in Jammu, we will now be able to bring more customers to Ford family and make them experience our Feels like Family promise.”
The Tawi Ford showroom in Jammu will showcase Ford’s most vibrant, feature rich and value for money product portfolio including the Ford EcoSport, Ford Endeavour, the newly launched Ford Aspire and Figo Sports Editions.
With After-Sales experience being a critical benchmark for Ford, Tawi Ford will pass on the following path-breaking initiatives from Ford for customers in Jammu and the region.
Ford has introduced Service Price Promise via the service price and parts price calculator on its website. The price promise allows the customer to know the cost of periodic maintenance or parts even before booking the service at a Ford dealership.
Ford has worked with supplier base to attain increased levels of localization on the products, thereby achieving competitive price points while maintaining high quality. According to the independent survey of parts pricing, Ford has been rated among the most affordable against a formidable set of competitors.
Also, Ford’s customer-focused initiatives such as pan-India Roadside Assistance, Quick Service Support*, Mobile Service Vans, Vehicle report card is part of the process across a network of 376 sales and service facilities in 209 cities across the country.
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