Excelsior Correspondent
JAMMU, Jan 6: Artists of blockbuster film ‘Jammu 86 Gangwar’ led by its director Rajesh Raja and Jayesh Gupta (president, Jammu-Kashmir Feature Film Producer Director Association) met National Conference (NC) president Dr Farooq Abdullah at his residence to discuss key issues related to the region’s film policy. The delegation emphasized the need for Government support to boost regional cinema in the Union Territory.
Rajesh Raja and Jayesh Gupta highlighted that only 10-12 feature films have been made in J&K over the past five decades. Despite critical acclaim and awards, these films failed to generate revenue due to inadequate Government support. They called for regional films to be declared tax-free in the UT to encourage local filmmakers and producers.
They urged to introduce special provisions in the J&K Film Policy, including dedicated incentives and facilities for local filmmakers, with an annual budget allocated for this purpose. Raja and Gupta presented several other demands, such as the establishment of special theaters for screening regional cinema, prioritizing regional films in existing theaters, and launching initiatives like “Star Awards” to recognize and motivate local filmmakers and artists.
Additionally, they advocated for the promotion of previously released regional films through platforms such as Doordarshan Jammu, as well as during fairs and festivals held in the region. They suggested organizing interviews with local producers, directors, and technicians to highlight their contributions and inspire emerging talent.
Earlier, Rajesh Raja also shared updates on his film ‘Jammu 86 Gangwar’, which features over 80 local artists and is reportedly performing well in Jammu and Punjab. Commending the film’s storyline and execution, Dr Abdullah described it as a powerful representation of Jammu’s history and culture.
Dr Farooq Abdullah assured the artists that their concerns would be conveyed to the relevant authorities and assured his support for simplifying the J&K film policy to facilitate future projects for filmmakers in the region.
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