Excelsior Correspondent
JAMMU, Apr 11: Tira, the omnichannel beauty destination, today celebrated its two remarkable years of redefining beauty experiences in India.
To mark this milestone, Tira is hosting the ‘Tira Turns Two’ sale, offering up to 50% off and exciting deals across a wide selection of brands.
As part of the anniversary celebration, Tira announced a special collaboration with celebrated designer duo Abu Jani Sandeep Khosla (AJSK).
The partnership introduces a limited-edition collection of collectible products and accessories, blending the duo’s signature opulence with Tira’s modern aesthetic.
The line features beautifully crafted tote bags and diaries, chic mementos that reflect the shared spirit of creativity, luxury and self-expression.
Over the past year, Tira has grown rapidly as a truly omnichannel beauty platform. It has expanded its footprint across major cities including Mumbai, Pune, Chennai, Bengaluru and Hyderabad with experiential offline stores, while simultaneously strengthening its online presence to serve beauty lovers across the country.
With a deep focus on personalization and loyalty, Tira introduced the exclusive Tira Concierge, a bespoke luxury service that offers curated recommendations and elevated beauty experiences for premium shoppers.
With a focus on deeper engagement, Tira also launched Skin Affair – its first-ever beauty and skincare IP.
The immersive event brought together creators, experts and enthusiasts for masterclasses, skincare experiences and exclusive previews, cementing Tira’s role as a leading voice in the beauty space.
Among its most noteworthy achievements this year was the launch of Tira’s flagship store at the iconic Jio World Plaza in Mumbai.
The store set a new benchmark in beauty retail with India’s first Beauty Suite, private consultation zones, a Scent Room for fragrance discovery, the Tira Café and personalized gifting stations.
The launch event featuring Tira’s celebrity ambassadors was a star-studded affair, grabbing headlines and establishing the space as a must-visit beauty destination.
As it steps into its third year, Tira remains committed to pushing boundaries through technology, expertise and storytelling.
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