Will focus on sports, heritage tourism: Dir
Irfan Tramboo
Srinagar, Jan 27: Tourism Department is eyeing to bring the unexplored potential tourists destinations in Kashmir on the tourism map of the Valley in coming days, apart from boosting the heritage and adventure tourism.
The newly appointed Director Tourism G.N. Itoo today said that the department is focused on improving the quality infrastructure across Kashmir while also taking a keen interest in providing effective and better facilities to the tourists reaching Kashmir.
“We will form a roadmap and will also focus on improving the facilities that we offer to the tourists as we are putting in all the resources for improving the quality infrastructure; we have to understand that tourism is a very important sector and our tourism is famous world-wide and people from the country and rest of the world reach here,” he told reporters here.
He said that the department will focus on boosting the heritage tourism, adventure tourism as well as the sports tourism. “The department will also be focusing on creating livelihood avenues for the local population of these tourism spots”, he said.
Itoo said that the prime focus of the department in coming days is going to be more on the publicity and effective communication targeting people who are willing to come to Kashmir from different parts of the country and the world, and for that, the department is all set to organize various road-shows.
“We are planning roadshows in big cities of the country. We will be focusing more and more on the publicity as well as communication to let people know that Kashmir is safe and they can enjoy the beauty of the region. We will showcase the hospitality of the locals at the national as well the international level,” he said.
“The roadmap that we will come up with will be effective with multipronged decisions that will be taken for the betterment of the sector by taking all the stakeholders on board,” he said.
Regarding, the tourist influx to Kashmir, Itoo said that tourists from the other parts of the country as well as from different parts of the world are reaching Kashmir.
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