Excelsior Correspondent
JAMMU, Feb 12: Toyota Kirloskar Motor today added to the excitement of Auto Expo 2018 with the unveiling of ‘Yaris’ – one of the most anticipated launches this year.
With Yaris the leading auto manufacturer marks its entry into the highly competitive B-segment in India. Built on Toyota’s renowned philosophy of QDR (Quality, Durability and Reliability) this world class sedan is as advanced as it is luxurious. Under the Development concept of “the New Value Pioneer” Yaris offers distinctive design, spaciousness, quality and comfort comparable to higher class vehicles.
Yaris, named after the Greek goddess Charis who embodies beauty and elegance, dons a premium fascia. The model has gained international reputation for its five distinctive attributes – advanced and emotional design, expansive comfort, superior ride quality and quietness, dynamic efficiency and class-leading safety and technology.
Sharing his thoughts on how Toyota is ushering in a new motoring experience in the nation, Takatomo Suzuki, Chief Engineer, Toyota Motor Corporation, said, “We are delighted to mark Toyota’s entry in the B-high segment in India with the Yaris – “The New Value Pioneer”. We see Yaris as a model that will introduce new customers to brand Toyota in the country.”
Also present at the unveiling, Akito Tachibana, Managing Director, Toyota Kirloskar Motor, said, “Our successful and leading models in India – Innova Crysta and Fortuner, have been a great learning experience and we are here today to take this learning ahead with the most celebrated world class sedan, the launch of Yaris for the desirous Indian consumers at focus. ”
Speaking on the new offering N Raja, Deputy Managing Director, Sales & Service, Toyota Kirloskar Motor, said, “Yaris is built on the Toyota philosophy of QDR offering 12first in segment features like Power Driver Seat, 7 SRS Airbags, Roof Mounted Air Vents, TPMS, Front Parking Sensors, All Wheel Disc Brakes. Yaris commands attention and connects emotionally with globalized young aspirational buyers with its cutting edge exterior design and state of the art interior design.”
Testament to its unbeaten safety features, Toyota Yaris recently received 5-star safety ratings from the New Car Assessment Program for Southeast Asian Countries (ASEAN NCAP). The bookings open for customers from April 2018.
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