Excelsior Correspondent
JAMMU, Apr 22: Five-day training program on “Marketing and Business Opportunities for Horticultural Crops” began today at KVK-Jammu, SKUAST-Jammu.
The training programme is being organized by Division of Agricultural Economics and Agribusiness Management, FoA in collaboration with Krishi Vigyan Kendra, Jammu and sponsored by CCS-National Institute of Agricultural Marketing, Jaipur, Rajasthan.
Dr Dil Mohd. Maqdoomi, Director Extension, SKUAST-Kashmir graced the occasion as the chief guest. Dr Amrish Vaid, Director Extension, SKUAST-Jammu, Dr Hema Tripathi, Associate Director Extension and Dr Sudhakar Dwivedi (Course Director), Dean Student Welfare, SKUAST-Jammu were Special Guests on the occasion.
Dr Dil Mohd. Maqdoomi highlighted the significance of understanding and promoting local crops, emphasizing their health benefits. He emphasized that it’s time to educate farmers on the significance of processing, branding, and marketing to secure premium prices for their high-quality products.
Dr Amrish Vaid, Director Extension, SKUAST-Jammu, shared insights into marketing strategies and enhancements in agricultural production. He emphasized the role of startups, value addition, and supply chain management, citing examples of successful ventures.
Dr Hema Tripathi, Associate Director Extension, in her address, discussed the needs and requirements of farmers, elaborating on India’s ranking in fruits and vegetables.
Earlier, Dr Sudhakar Dwivedi, Dean Student Welfare and Course Director of the training programme provided a comprehensive overview of the training program. He shed light on the marketing and business opportunities available for horticultural crops in the region of Jammu and Kashmir.
Dr Punit Choudhary, Chief Scientist and Head, KVK, Jammu, welcomed all the dignitaries and participants. Dr Anil Bhat, Dr Prem Kumar, Dr Ravneet Kour, Dr Sheetal Badyal, Dr Muneeshwar Sharma, Dr Amitesh, Dr Raju, Satbier Singh and Dr Poonam were also present during the inaugural.
Formal vote of thanks was presented by Dr Prem Kumar, Scientist, Fisheries. Proceedings of the programme were conducted by Dr Poonam. Thirty participants including youths, SHG members, FPO members from different areas of Jammu region are participating in the programme.
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