Excelsior Correspondent
JAMMU, Apr 30: In the region of Jammu and Kashmir, where menstrual health is often considered taboo, Ujaas encountered unique hurdles as women and adolescents hesitated to seek information. However, undeterred by these obstacles, Ujaas undertook a mission to bridge these gaps and effect meaningful change.
As an initiative of Aditya Birla Education Trust, Ujaas marks a significant milestone in its dedication to promoting awareness of menstrual health and hygiene having travelled across the nation to reach Jammu and Kashmir. Advaitesha Birla, the founder of Ujaas, the initiative is committed to fostering positive transformation and empowerment in Jammu. Teaming up with esteemed local NGO partner SR Asia, Ujaas launched the inaugural phase of its engagement, targeting adolescent girls and women through various channels including local schools and communities.
During the campaign’s first phase, the Ujaas team conducted age-appropriate awareness sessions on menstrual health and hygiene management, while also distributing sanitary napkins. The ‘Ujaas Menstrual Health Express’ is a unique initiative, the first of its kind in India, designed to cover 25 states and 107 cities, spanning over 27,000 kilometres travelled by road. In collaboration with local NGOs, the initiative aims to distribute over 250,000 menstrual pads nationwide.
Advaitesha Birla, Founder of Ujaas said, “The Ujaas Menstrual Health Express is not just a van; it is a symbol of change, breaking barriers, and fostering a society where menstrual health is a right, not a taboo.”
Follow our WhatsApp channel
