Kolkata, Mar 31: Usha International on Thursday extended its collaboration with Japanese sewing machine company Janome Corporation for the next 20 years.
This agreement underscores its commitment to growing the market further by introducing technologically superior sewing machines to cater to evolving needs of the existing as well as the new-age customers, according to a media statement here.
The growth potential of the sewing machine category in India is humongous and Usha aims to lead this growth of fully automatic sewing machines business which, in fact, is expected to double over the next decade or so, the statement said.
Usha’s partnership with Janome Corporation began in 1993 when it first started marketing Janome machines in India. With its market share in the category at 65 per cent today, the company takes pride in having developed the market of fully automatic sewing machines in India.
The user-friendly Usha Janome sewing machines hit the sweet spot with sewing enthusiasts in India, as they are superior in quality and offer an elevated sewing experience across age groups, allowing the brand to forge a deep connection with customers.
The Japanese technology offers tech innovations and premium features making the entire sewing experience seamless and superior. Commenting on the association, Parveen Kumarr Sahni, President, Sewing Machines Business, said, Usha’s commitment to offering user-friendly products offering superior technology is inbuilt into our corporate vision, and being world leader in sewing machines, Janome Corporation was the natural choice as a partner, when Usha wanted to expand the automatic sewing machine market in India.
We started marketing their products in India in 1993 and the agreement we signed today will further strengthen our partnership and take the sewing machine industry in India to greater heights.
Our aim is to grow the sewing segment with a focus on the experiential. He further added, At Usha, we keep our consumers at the core, constantly engaging in understanding consumers’ needs, anticipating, and even creating consumer demands for today.
Our renewed collaboration with Janome is a testament to this commitment. The Usha Janome fully automatic sewing machines powered by Japanese technology are the perfect choice to bring alive one’s creativity with their user-friendly features and an increasingly acceptable price range that fits all needs and wants of our patrons. (UNI)
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