Excelsior Correspondent
JAMMU, July 16: Leading fitness brand Reebok has announced renowned Bollywood actor and fitness enthusiast, Varun Dhawan, as its new brand ambassador in India.
The brand recently brought in Katrina Kaif as the brand ambassador, and now with Varun Dhawan joining the Reebok family, the brand continues to be on the front foot.
In collaboration with Varun, Reebok also launched its biggest campaign on Sole Fury, a dynamic new silhouette that is equal parts sport and style.
Thrilled about his collaboration with Reebok, Varun Dhawan said, “It feels truly amazing to associate with a brand like Reebok, which feels so much like me. My affinity towards Reebok is inspired by our shared beliefs in fitness and performance that enables one to challenge the conventional and value individuality over conformity. I look forward to kick-start a super fun journey with the brand that will open new avenues in fitness space for today’s generation.”
Commenting on the association, Sunil Gupta, Brand Director, Reebok India said, “We are thrilled to have Varun as the new brand ambassador for Reebok. Being a fitness enthusiast, Varun complements the brand brilliantly. He echoes Reebok’s enthusiasm and dedication to fitness, and we are confident that together we will continue to revolutionise the fitness industry.”
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