Vodafone introduces attractively-priced SMS packs

Excelsior Correspondent
JAMMU, June 4: Vodafone India, one of India’s leading telecommunications service providers, has introduced three attractively-priced SMS packs for J&K customers. The move follows the lifting of the 4-year long SMS ban on pre-paid mobiles in J&K.
Strategically priced, the three SMS packs have been designed to provide subscribers with maximum benefits while complying with TRAI rules on SMS at the same time. The plans have been designed keeping in mind different requirement of different customers.
For customers with limited usage, Vodafone brings the Rs 12 SMS pack with a validity of 7 days enabling them to send 70 Local and STD messages. The Rs 38 SMS pack with a validity of 14 days lets the Vodafone customers send up to 225 Local and STD messages. For those wanting more, the Rs 74 SMS pack having a validity of 28 days allows them to send up to 500 Local and STD messages. Customers can send maximum of 100 free SMS per day, post 100 SMS the customers would be charged at base rate.
Commenting on the launch, Asit Shekhar, Business Head, Punjab, HP and J&K, Vodafone India said, “We, at Vodafone, always keep a tab on the pulse of our customers which enables us to come up with offerings that enhance their experience of being on the Vodafone network. When the SMS ban in J&K was lifted last month, our customers took to messaging with fervour. To service this need, we have introduced three attractive SMS packs for J&K customers. This desire to empower our customers reaffirms our brand identity which resonates in the words- “Power to You” meaning empowering our customers”.