Excelsior Correspondent
JAMMU, Jan 15: Vodafone Idea, the largest telecom network in the country launched #StrongerEveryHour campaign.
This campaign aims to highlight the improved network of ‘Vodafone SuperNet 4G—India’s Data Strong Network’ especially in crowded zones, where a tower is being added every hour.
Commenting on the new campaign, Sashi Shankar, Chief Marketing Officer, Vodafone Idea Limited, said, “We are making significant investments in improving the network as the data uptake in India creates some global benchmarks. Vodafone SuperNet 4G—The Data Strong Networkwill be strengthened as towers get added every hour, especially at crowded places. For any telecom service provider network engineers are the backbone for providing uninterrupted connectivity. Through this campaign, we are saluting these heroes for helping us deliver superior customer experience. Driven by digital, the #StrongerEveryHour campaign finely captures the essence of providing a seamless network experience across other mediums like TV, OOH, print and radio.”
Kiran Antony, Executive Creative Director, Ogilvy and Mather Advertising Private Limited said, “When a network works perfectly fine, no one ever remembers the people who work behind the scenes to make it run seamlessly. This insight is what helped us humanize the network improvement efforts of Vodafone, while staying focused on delivering the message – seamless network experience even in crowded places because we are adding a tower every hour. The campaign revolves around conversations between two network engineers while they are busy adding new towers.”
The 360-degree high decibel campaign, which is going live today, has been conceptualized by Ogilvy and Mather India. Presenting a wholesome marketing mix, the campaign will connect with customers across diverse mediums like OOH, radio, print and digital.
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