Excelsior Correspondent
JAMMU, Mar 18: Voltas, renowned AC brand from the house of the Tatas, fortified its leadership position by introducing the 2018 range of ‘All Star Inverter ACs’ and ‘Fresh Air Coolers’.
Based on the unique “Two Stage Steady Cool Compressor”, the AC, unlike other ordinary Inverter ACs has two stage expansion of the refrigerant under two stage compression, which leads to “Steady Cooling & Steady Savings”. This year, Voltas has launched over 120 SKUs in the AC domain which includes Inverter ACs, Split ACs and Window ACs.
The new range of inverter ACs can cool up to 55 degree Celsius, run silently at 18 dB (A). It also comes with other features like advanced air purifier and 5D DC motor technology (all the motors in the AC work on DC principle). In addition, the product range also comes with a “5 year comprehensive warranty”, “free standard installation” and “5% cash back through credit & debit cards”.
Commenting on the occasion, Pradeep Bakshi, Managing Director and Chief Executive Officer, Voltas Limited, said, “Voltas has the highest brand equity in cooling and comfort domain, and is the No 1 brand in AC category. Consumers have developed a preference for Inverter ACs which are now the fastest growing category in the AC industry”.
Further building on the existing ‘All Weather’ brand equity, Voltas has also introduced a new and improved range of All Weather ACs with key features of high ambient cooling, intelligent heating and active dehumidifier. These features help the consumer to run the AC throughout the year across all kinds of weather conditions.
The Company has introduced the new range of ‘Voltas Fresh Air Coolers’ with a unique value proposition of “Har Garmi Ka Cooler” (A cooler which works in any kind of heat). It is powered by a “Smart Humidity Controller” which optimizes the humidity in the ambient air and gives balanced cooling. This is coupled with other features like turbo air throw & anti-microbial tank. Voltas Air Coolers come with an attractive “0% consumer finance” scheme.
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