Dr H S Paul
New Delhi, May 7: Voltbek Home Appliances Private Limited (Voltbek)—a JV between India’s No. 1 AC Brand, Voltas and Europe’s leading free standing consumer durables player, Arçelik, has launched a new digital video commercial (DVC)- “#IAmEnough”.
Launched on the occasion of Mother’s Day, this DVC is a tribute to the single mothers who make invaluable sacrifices and embrace multiple roles in order to raise their children, especially during this period of lockdown.
The “#IAmEnough” video, conceptualized by Momspresso, is inspired by single moms—those amazing mothers who have the strength to raise their child alone and the courage to never give up even in face of the greatest challenges.
Speaking about the campaign, Prasenjit Basu, Marketing Head, Voltas Beko, said, “While Mother’s Day is celebrated every year, it is so unique this year, considering how mothers are nourishing their families during this period of lockdown. Single mothers across the country are working without a break, much harder than most others – in progressing their career, and in taking care of their homes and families. Through this very poignant film, Voltas Beko salutes the spirit of single moms and wants to extend this thought to every mother, to celebrate her and ask her to believe in this simple self-affirmation, #IAmEnough”.
Talking about the digital DVC, Parul Ohri Chief Editor, Momspresso, said, “This is a film which will strike a chord with every mother who has ever second guessed herself or been judged by the world and which one of us hasn’t. Just like in our film, sometimes it takes your child doing something simple, yet so remarkable, for the belief to hit you in a rush, “Yes, I am enough!” A belief that becomes even more critical at this time of lockdown, when mums need to see that their children are just happy being with them, secure in their love and enjoying the unique time they have got together.”
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