MUMBAI, Apr 8: Viacom18’s video streaming app
Voot is eyeing to double its monthly active users to 100
million by this fiscal-end.
Launched in May 2016, Voot, which claims to be the
second biggest OTT platform in the country, has around 50-55
million monthly active users at present.
“Voot has crossed the 100 billion watch minutes’ mark
in 3 years and we are now targeting 100 million monthly active
users within this financial year,” Viacom18 Group chief
executive officer and managing director Sudhanshu Vats told
reporters here.
“Our strategy at Viacom18 is that we want to be screen
agnostic, platform agnostic and pipe agnostic story telling
content company,” he added.
He said the company is segmenting the Voot business
the existing advertising led video on demand (AVOD) model and
the upcoming freemium offering, Voot Kids and Voot
International.
“We are committed to taking this brand forward and
building a very strong portfolio under Viacom18 digital
ventures. Therefore from one we will be having four distinct
businesses as we go forward. Voot is currently the advertising
led video on demand service that we have, we are also beta
testing Voot Kids in the market,” Vats said.
We have gone into UK in partnership with Virgin but
that is just the starting and you will see us in a very
calibrated but conscious fashion going all across the world.
In the second half of this year we will be offering Voot
freemium, he added.
He further said Voot Kids could be launched in the
next few months and the product would be behind paywall and
Voot would look at entering US.
The platform would be launching over 30 originals
across genres and languages, this fiscal.
The company has also launched Voot Studios, a content
tech solution for advertisers.
“Brands today realise regular ad spot while important
is not sufficient to drive resonance with the consumer.
Branded content solutioning is hence the way forward given
that it allows for bespoke content curation and subtle
communication embedded into the narrative of the show,” Voot
Head AVOD Business Akash Banerji said.
Voot Studios will allow brands to bring the world of
story-telling, data and tech all together to deliver the brand
message and the return on investment effectively for the
business, Banerji said. (PTI)
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