Walk on ramp in Jammu

Sir,
This refers to the event of walk on ramp in the City of Temples Jammu, carried by print media as renowned glamorous models of the country are in the City of Temples, to walk the ramp and display the garments designed by National Institute of Fashion Design. The glamour is in their sale and it is the stock in their trade. The news is posted along with photographs of the models. A minute observance of the photograph takes us to the lines of a song written by Verma Malik voiced by Mohindera Kapoor for the Manoj Kumar’s film Yaadgar of 1970, that goes as “Ye fashion badhta badhta gaya, aur kapda tan se ghatta gaya, to phir uske baad, ek tara bole”. This was a futuristic thought accrued by the visionary lyricist almost 50 years back from the ongoing changes envisioned by him from ‘honorable wearing to striping’ in advancing film world. Our Jammu is a center of promotion of Dogra culture and such walks on ramp by glamour managed by some vested interests by dragging models hailing from Mumbai on money power  is an attempt to assassinate Dogra culture and feed glamour to the immature brains. It does not give a good message for the Jammuites. The Jammuites are not living in a society like that of Bollywood that stand obsessed by western culture and is epicenter for promotion of nudity that does not matter to the society of financial capital. Such type of fashion shows is an attack on cultural aspect of Dogras and we should not promote such events that attack the psychological thinking of our youngsters.
Jamwal Mahadeep Singh
on e-mail