Excelsior Correspondent
JAMMU, June 9: Thomas Cook (India) Ltd, an integrated travel and travel related financial services company, today released an industry whitepaper titled ‘Corporate Travel: Convergence of Travel and Technology 2012’.
The Thomas Cook India Whitepaper is an endeavour to showcase global developments and trends in the travel technology front with its impact to the travel purchase cycle and the travel ecosystem, while drawing parallels to the India context.
Unlike industry specific papers, the Thomas Cook India whitepaper offers a holistic view of the impact and relevance of technology across the travel ecosystem while focusing on the traveler as consumer. The survey by Thomas Cook (India) covers travellers at major airports countrywide, with further inputs from leading airlines, hotels, and GDS in India.
In the era of shrinking devices and the tectonic shift from desktop to hand held devices, travel tools, applications and social media are finding increasing relevance. The study has sought to understand the considerable impact of social media on traveller inspiration, search, buying and reflection in the overall travel process.
To discuss this in greater detail, Thomas Cook initiated a round table panel discussion with veterans from the corporate space like executive director, Thomas Cook, Rakshit Desai, vice-president, Mastercard, Navin Jain, commercial development manager, South Asia—British Airways, Anjali Puri and Head, Product & Solutions, Amadeus, Swati Bhatia.
Commenting on the whitepaper, Managing Director, Thomas Cook (India) Ltd, Madhavan Menon said, “Thomas Cook India and The Taj Group are happy to partner with Amadeus, British Airways, Mastercard and Expense Anywhere to present this study, which attempts to give visibility of the global developments on the technology front in the travel domain and draw parallels in the Indian space”.
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