India is among the most rapidly growing markets for D2C businesses. The number of internet-based buyers in India is greater than 100 billion, and 800+ companies operate on the D2C model. The figure is predicted to grow to three thousand brands in 2025, bringing the total amount of funds raised through D2C companies in 2014-2021 in the range of $2.04 Billion.
Changes in consumer behavior have increased the adoption of this model, but the effectiveness in the success of D2C is also contingent on a key factor, i.e., digital payments. The growth of FinTech companies like Zaakpay in India has established a base and boosted the trust of online buyers. There is plenty of room to develop and offer a seamless payment experience for online shoppers.
What is the payments gateway process for D2C businesses?
Let’s look at a step-by-step way of payment gateway’s process on D2C site’s function:
- The customer adds items to the cart and then pays.
- Confirms the order and fills in the shipping and billing information.
- Selects the payment method and clicks on the “Pay Now” button to complete the transaction.
- Control is transferred to the selected payment gateway. The shopper is then redirected to the payment gateway’s website.
- The customer’s information and details of their order are transmitted via the payment gateway in a secure and encrypted manner (through SSL encryption).
- The buyer can choose from various payment methods such as Credit Card or Debit Card, Netbanking, UPI, Digital Wallets, and more.
- The customer provides the necessary information for the payment. The information provided is encrypted and isn’t accessible to anyone. Payment gateways adhere to strict data security and protection guidelines, including PCI DSS (Payment Card Industry Data Security Standard) compliance, and many more.
- Payment gateway transmits encrypted transaction details to the processors of payments who have an account with a bank or wallet.
- The processor sends this information to the shopper’s bank, card association, or electronic wallet.
- Transactions are delivered to the bank or wallet.
- The customer’s bank receives a payment request and then responds to the processor by indicating whether it is accepted or declined.
- Responses are transmitted from the payment processor to the payment gateway.
- Payment gateways forward a response to your website.
- It interprets this information by your website and forwards it to you as a merchant and the customer who has a purchase to make.
Why should you choose Zaakpay payment gateway?
The only thing an upcoming D2C company can’t afford to lose is trustworthiness with the users. It’s easy to believe the process of online payment and accepting cash from customers might appear easy, but it’s a lot of complications. To make online payment simple, Zaakpay offers a range of benefits to power up your businesses.
- Multiple payment modes
Online buyers want the option of selecting any of the payment options available there. One of the most important things to consider when choosing the payment gateway is supporting all payment choices. From Net Banking, Debit, or Credit Card transactions, as well as UPI and Digital Wallets, Zaakpay Payment Gateway can handle everything.
Zaakpay accepts more than 100 payments modes. In addition to the traditional payment methods such as bank Transfers and Debit Cards as well as credit Cards, Zaakpay also supports mobile-friendly payment options like UPI Mobile Wallets and Pay Later. Customers can select the best payment option that meets their requirements.
- Instant activation
In the ideal scenario, integrating an online payment gateway business should not require a lot of documentation, and it should complete the entire procedure in the shortest time possible.
Zaakpay payment gateway offers an online onboarding process that is quick and easy with minimal documentation. Their APIs speed up the activation process and, with only minimal programming, businesses can integrate the payment gateway in a day.
- Simple refunds
Online shoppers expect that they should receive a refund for every product they return as quickly as possible. Online retailers should join forces with a payment processor which can manage refunds efficiently.
Zaakpay’s mobile-optimized APIs can make refund processing easy. They make sure that customers instantly get their refunds without waiting to check their refund status again and again.
- Secure Payments
Zaakpay provides one of the most secure payment gateway solution as the security standards of the Zaakpay payment gateway are among the best in the industry. It is PCI-DSS-compliant and therefore, users are assured that their credit card information remains safe and protected. This adds to the trust factor and more and more customers are drawn to your business.
- Speedier checkout
Nothing is more demoralizing to a consumer than a long checkout procedure. The patience of a customer is waning in the age of quick checkouts. Shopaholics abandon their shopping carts in the face of numerous details to enter.
Zaakpay has simplified future checkouts with recurring payments on your website. It also provides customer & merchant support via phone or email.
Conclusion
With the growing amount of D2C brands across different categories, we will witness unimaginable competition in each sector in the next few years. To stay ahead of your competitors, make the switch towards Zaakpay’s Payment Gateway to help take your business to the next step!
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